Dazzle Studio created the Lunar New Year campaign for the Asian food delivery service Chowbus. We came up with the bilingual pun “福 is here, Food 到了” as the key tagline to celebrate the traditional Asian Festival with people from all over the world.

We created digital contents for several platform such as Instagram, Wechat and Red, and also designed a series of wild posters which can be found all over the New York City.

Besides delivering authentic Asian food, Chowbus donated a portion of all orders from Feb 10th - 17th (2021) in select cities to support Asian communities.


Credits：

Creative / Art Direction - Zipeng Zhu
Photography - Henry Hargreaves
Designer - Rozi Zhu

Role:

In this project I worked on graphic design and animations.