Towards Utopia
2020
A branding project for Towards Utopia, a trans-feminist, anti-racist organization focused on art, education, and resources.
Credits:
Lead Design - Zipeng Zhu
Art Direction - Zipeng Zhu
Creative Direction - Zipeng Zhu
Designer - Rozi Zhu
Role:
In this project I worked on graphic design, mockup, and a part of 3D design.
![](https://freight.cargo.site/t/original/i/ee52dc2199118f0b66bdde51090f643fe91f4123593015cd0192b352df2afcce/TowardsUtopia_Arrow_02_Rainbow_Black.jpg)
![](https://freight.cargo.site/t/original/i/92a40665bf041f70d74f8733680f260a4ead7763f9c76187a08f8f076a106485/TowardsUtopia_Arrow_06_Float.jpg)
![](https://freight.cargo.site/t/original/i/e3dba093de9ed6b8ee401028be089921afacb6303cd87de2c937103e8baff1ed/TowardsUtopia_Presentation_200814_s_Page_11.jpg)
![](https://freight.cargo.site/t/original/i/a7732756deaad394acd894ed80f4dae6199b3ba3aec1254c571d0ef85bce156f/TowardsUtopia_Presentation_200814_s_Page_09.jpg)
![](https://freight.cargo.site/t/original/i/5a30ab95d7c8974a31ee023321a3afbba76b8042a15fafa33e3bdc3ea6ccf93c/TowardsUtopia_Presentation_200814_s_Page_10.jpg)
![](https://freight.cargo.site/t/original/i/b915228499b66a2b59f7eedbe5ce17bf6686208167e1c6b5743a421f0adc43f8/TowardsUtopia_Presentation_200814_s_Page_14.jpg)
![](https://freight.cargo.site/t/original/i/1f0fb59fe087f476502e98f517613f1acadd4b3e8221d72c35d39d4ff306d5ed/TowardsUtopia_Presentation_200814_s_Page_12.jpg)
![](https://freight.cargo.site/t/original/i/2ba0c87cd0797d92345d4c2a4d4544afd24e93164b3af0e7ff08a7db68bcb67e/TowardsUtopia_Presentation_200814.034.jpg)
![](https://freight.cargo.site/t/original/i/4527550e7e3954dbe9c263cc1bbea04f1403e9d9a46181b713c146d9da5760fd/TowardsUtopia_Presentation_200814.035.jpg)
![](https://freight.cargo.site/t/original/i/7ae8d78f2170b4c436e9cc40d7d2e2470eca3457b242f1f0a7b9b7b0e71e0220/TowardsUtopia_Presentation_200814.038.jpg)
![](https://freight.cargo.site/t/original/i/ee73396dc32545627c37d40d1b145922c442185bf380c9bb16261c4481e643cd/TowardsUtopia_Presentation_200814.039.jpg)
![](https://freight.cargo.site/t/original/i/7e6b3bf7defc431e0a48dfcf6ba6eefcbe3542d47727050341f810c7b8e3bbd9/TowardsUtopia_Presentation_200814.041.jpg)
![](https://freight.cargo.site/t/original/i/a6f5ba972ab01ea02b94158b8061d7659f016574b02ba35b434aaa0a61834cc5/TowardsUtopia_mockup_Flag_03-1.jpg)
![](https://freight.cargo.site/t/original/i/d3b94a36bea0aa749966a2c294fe78ac8abaaa24adb737caa5091092b22b8151/TowardsUtopia_mockup_Tape_01.jpg)
![](https://freight.cargo.site/t/original/i/0296fe1e63eee55d9e952dcb69d6b83d8972c820177b8f95afd4a8d38bee7c8c/TowardsUtopia_mockup_Paper_02-copy.jpg)
![](https://freight.cargo.site/t/original/i/7067542bdf34c1660206ea5d99eb1394e18aa7e6da104f237dc7e5eea5b6e702/TowardsUtopia_Presentation_200814.045.jpg)
![](https://freight.cargo.site/t/original/i/9c52bd4fc16fbbc867c364cdb9b4f0616109c4d0c414943fea0e4644b7b3a508/TowardsUtopia_mockup_Flag_01.jpg)
![](https://freight.cargo.site/t/original/i/fc70fce417efc3cbc69ba52f9ec859f733d9aaad150dafd8c8bcfa68439ecd74/TowardsUtopia_mockup_Tape_03.jpg)
![](https://freight.cargo.site/t/original/i/8bdfe97a3a615031a36cc7f473f75ecdcfc0a116b6b38775cd66d31801417bd2/TowardsUtopia_mockup_tote_01-1.jpg)